Ipek Shampoo: Redefining Femininity in Packaging Design

A Modern and Feminine Shampoo Bottle Designed by Musa Celik

Ipek Shampoo aimed to transform its masculine and dull appearance through a renewal process. To achieve this, a packaging design based on the powerful woman concept was developed. The bottle's curvy form and silk fabric wave-like details exude femininity and elegance. The cap, on the other hand, was designed in a more masculine style, emphasizing the product's clean-up performance.

The design team utilized polyethylene as the main material for the bottle, ensuring durability and functionality. The dimensions of the bottle are as follows: width - 86 mm, depth - 46 mm, height - 245 mm, with a volume of 600 ml.

One of the notable aspects of this design is its seamless integration into the client's existing production line, which has an annual capacity of 10 million bottles. This approach minimized extra investment costs and streamlined the manufacturing process.

The design process for Ipek Shampoo began in November 2015 and concluded in March 2016 in Istanbul, Turkey. Extensive online research was conducted to gather insights on hair care product packaging, bottle design trends, and the strengths and weaknesses of the category. Armed with this knowledge, the design team embarked on creating a unique and visually appealing packaging solution.

Overcoming the challenge of balancing visual appeal with the economy segment's value-for-money expectation was crucial. The design successfully increased the product's visual appeal while maintaining a substantial look.

Ipek Shampoo, a leading brand in the budget segment of the shampoo category in Turkey, entrusted Musa Celik with the task of creating a packaging design that resonates with consumers. The result is a feminine and curvy package that embodies the essence of a powerful woman. The design underwent rigorous consumer testing and received high praise.

This outstanding design was recognized with the Iron A' Design Award in 2018. The award acknowledges well-designed, practical, and innovative creations that meet professional and industrial requirements. The Ipek Shampoo packaging design stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.